Harry Caray and Steve Stone Celebrate With a Nice Cold Product Placement

That's Harry Caray and Steve Stone back in 1984 immediately after the Cubs clinched their first playoff berth in 39 years. You think there's too much money spent on sports marketing these days? I'm guessing Budweiser paid a pretty sum to have Stone not only hold a can of Budweiser but also take special care to display the label for the camera, wear a Budweiser wind breaker and make a show out of taking a swig and sharing it with Caray.

(Arm-bash to Home Run Derby and Mr. Irrelevant)

Previously on FanHouse:
Harry Caray Wants to Sell You Some Pizza