Pat Lackey already complained about all the Taco Bell cross promotion in last night's game, and I agree whole heartedly with every word he said. No quiero Taco Bell in my World Series. It's bad enough that every single facet of Fox's coverage is sponsored by something-this idiotic remark by Tim McCarver is brought to you by Budweiser! Budweiser! Get drunk and say stupid things!-but I really don't need an interview with the COO of Taco Bell while I have a well pitched game going on.But if you're Taco Bell, it's the greatest thing ever. According to Joyce Julius & Associates Inc., Taco Bell got over $4.1 million worth of free advertising last night.
The World Series Game Two telecast on Fox once again provided a platform for in-broadcast brand exposure to Taco Bell, thanks to the restaurant's free tacos for a stolen base promotion. This time around, Boston's Jacoby Ellsbury successfully stole the first base of the Series, insuring free tacos and helping Taco Bell realize another $4.1 million of television exposure in the process. According to research conducted by Joyce Julius & Associates, which specializes in measuring the impact of sponsorships across all forms of media, Taco Bell amassed three minutes, 15 seconds (3:15) of clear, in-focus exposure time, while the restaurant chain was also mentioned 11 times.So whether or not we like any of this, we better get used to it. There's nothing Fox has ever done in it's history to make me think they'd actually try and restore some dignity to the game. No, next year we'll probably have glowing red baseballs brought to us by Vince Vaughn's newest movie, Lester Bunny, and McDonalds will give out free Big Macs if somebody hits a grand slam.
We're just going to have to learn to deal with it. Oh, and this post was brought to you by Dick's Sporting Goods. Go buy something.
Reader Comments (Page 1 of 1)
10-26-2007 @ 2:53PM
Jay said...
LOL are you kidding me? Do you actually watch baseball...its not like a basketball game where they stop showing the action to talk about taco bell...everything was done between plays...if you can't handle them talking about it between plays when all the players are just standing there doing nothing...find something else to do.
You need to get a clue..the dignity of the game you call on the carpet should be directed at better things such as steroids or the fights that break out at games. Whats dignified about a player charging the mound?
What Taco Bell did was extremely intelligent on their part as a business...they may give away a bazillion tacos but easily will make it up in the additional sales created by it. And as for your lame attempt to mock it with Dicks Sporting goods...you can call yourself a hypocrit because im fairly certain the Yahoo has adds running right up there at the top of the website..im pretty sure that advertising which makes any page tacky and annoying helps pay your salary.
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10-26-2007 @ 2:56PM
Jay said...
oh and one more thing...if its so undignified to have this happening on a "TELEVISED" game then go be dignified, pay for a ticket which pays those absurd salaries players have and watch the game live.
BTW I love baseball...I just think this guy is a first class chucklehead
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10-26-2007 @ 5:51PM
Panger said...
Jay, brought to you by Taco Bell.
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10-27-2007 @ 9:23AM
Ryan said...
Jay, you are the one in need of a clue. Mr. Fornelli was not calling baseball on the carpet, he was talking about Fox and its willingness to do anything for a couple extra bucks. The author clearly is worried about the dignity of the game, which as I'm sure we will both agree is in question these days. The point the author was trying to make is that maybe the announcers should be trying to restore some of the lost dignity by actually TALKING ABOUT BASEBALL while announcing the game, rather than bloviating about free tacos. Maybe they could, I don't know...highlight some of the stars who got where they are without the use of steroids, or talk about a player who is doing something to help society at large? Surely this would be better than slinging tacos to a couch potato nation, only to pay the absurd salaries of Fox execs. Our world has become so commercialized, we could all use a little break. Too bad watching a game is no longer a good way to get one.
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