Energy drinks make America go round. They legally supplant our speed addiction when it's too hot (Coffee in the summer? No thanks) and when we're in public (Crystal meth at work? Meh.) And with, ahem, more potent means no longer available, many athletes are finding themselves involved with the brain and body fuels of today's society.
Kevin Youkilis is one of these athletes. Only his energy drink has the best double-meaning-riddled name of all time: SlumpBuster. Now, SlumpBuster is not specifically tailored to Youkilis, although this particular version is (you can see the regular version on MySpace). But, via Red Sox Monster, the online drink will premiere online Friday.
Jeff Brannon, SlumpBuster CEO, tells us that the drink will be available in the Northeast "later this quarter," but can be found online Friday at iFungo.com, an online baseball equipment shop.Now, I haven't tried the drink (yet), but as an energy drink connoisseur, I can promise you I will. And here's the thing about awesome marketing coupled with celebrity endorsement: it works well. I'm not saying I would take a SlumpBuster over a Red Bull (again, yet) just because of the awesome name and Yooooouk, one of the most likable players in the league, on the can. But I am saying I'd certainly think about it.
One of my fondest wishes as a sports fan is that there can one day be a series between the Red Sox and Yankees that doesn't coincide with the beating of a fan of one team or the other. Especially when the beating occurs on the Fourth of July in front of the man's children. 
It was announced back in May that 
Oh, Manny being Manny. Such a life it is to be a stupid Red Sox fan who doesn't care what one of their star players does as long as they put up consistent power numbers. Or, that is to say, to be a fan of Manny the baseball player and couldn't care less if he sold organs on the black market in his free time. He's never been an impressive human being off of the field, so why should this change anything? Granted, he seemed harmless before this past season, but who's trying to get him a bid for the Clemente this year? No one, because he's generally selfish and inattentive. Screw it, he's still my boy.
If there is one thing you'll never convince me of, it's that the mayors of large cities in America would ever do anything borderline unethical. Like, for example: former Red Sox GM 
I can't quite believe that this actually happened and wasn't a fever dream about a lost episode of Seinfeld but, over the weekend, 
Whenever a major league team heads out on the road, they bring along quite an entourage. The Red Sox will have an even bigger group with them in Tampa this week. The players, coaches, trainers and media will be joined by security agents from Boston and the MLB offices in New York after several Red Sox players received threats in the mail. 
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